A simplified mobile checkout experience to optimize conversions for store owners.
Simplify the mobile checkout experience to optimize store conversion rates
The team iterated on numerous brainstorming and whiteboarding sessions.
During both interviews and testing, users communicated the challenges involved with entering numbers into standard input fields, and even showed frustration with “number” inputs.
I therefore specified input type "tel" to simplify numeric entry for shoppers. A small detail that made a big difference to the user’s experience.
In order to streamline the workflow, I moved the account creation option to the end of the checkout flow.
While practically an industry standard at this point, when I developed the concept there were no other solutions in the market using this approach.