Standardized product vocabularies, attributes are the foundation of all traits and options within a merchant's catalogue.
Attributes are the foundation of all traits — brand, style, activity — and options — size, color, warranty — within a merchant's catalogue.
Shared across multiple products, attributes are extremely powerful but conceptually complex.
I proposed a workflow that presented merchants with simple choices up front.
These simple choices reduced the set of possible alternatives farther along the path, making the setup process easier.
Usability tests gave us confidence that the revised workflow was easier to complete than the alternative and provided users with a clearer mental model of how attributes worked.